OUR SERVICES
To manage or launch a loyalty scheme takes more effort than you think...
have you considered the following?
Proposition & Planning
Business needs Vs customer needs, proposition development, loyalty mechanics, business objectives, loyalty success criteria, launch planning.
Strategy
Loyalty strategy, online & offline marketing, promotions, offer management, customer segmentation & targeting.
Financials
Real cost of a scheme, measuring profitability & incremental benefit, liability.
Reporting & Insight
KPI's, secondary statistics, customer insight, trends & behaviours, frequency & format of reporting.
Brand Development
Scheme name, look & feel, features, brand guidelines, brand advocacy.
Test & Learn Launch Strategy
Test & learn scheme, analysis & approval, pre-launch activity - internal & external, launch phase activity.
Implementation
Technical Assets
Digital Marketing
Back of house management, EPOS technical build, UX & UI, testing.
App, card or both, website, eCommerce, email service provider, push & digital.
Strategy for digital advertising, website, app, social.
Instore Marketing
How to achieve success instore? How to promote loyalty, what is best practice?
Staff Training
How to educate staff? How to ensure staff promote loyalty?
Stakeholder Management
Loyalty impacts all internal departments... how to influence them? How to change company culture?
Research & Development
What's going well, what needs improving, insight, development opportunities.
Feedback or NPS
Collecting actionable data, understanding it, reporting it to the business, being a customer focused business.
Supplier Management
Management of suppliers, development of relationship, product development, integrations.
Partnerships & Affiliates
Complementary & added value partners, redemptions opportunities, access & exposure to new customers.
Holistic loyalty
Impact across customers, staff, operations, eCommerce, marketing, sales, supply chain, finance, board of directors.
Other
Industry regulation, business processes.